As vet bills jump 40% in recent years, startup Snout raises $110 million for its ‘membership’ model to defray costs

U.S. homes have more pets than children. 

And it’s pretty lopsided. If the American Pet Products Association is to be believed, about 70% of American households have at least one pet, while, per the last U.S. Census, only about 40% of homes include a child younger than 18. 

“Pets have become family, and we’re absolutely going to continue moving in that direction,” said Emily Dong, founder and CEO of pet wellness plan provider Snout. 

Dong has worked in the pet industry for more than a decade...