The $1,000 night out: Authentic Live is all-in on Gen Z’s obsession with the experience economy, hosting events with celebrities in tentpole moments

After being cooped up inside with few opportunities to socialize, people yearned to break the overwhelming isolation they’d experienced during the pandemic. During the past couple of years, younger generations, especially, have been “revenge living,” spending on travel and other lavish experiences to make up for lost time. 

That’s where Authentic Live, a dedicated business launched by Authentic Brands Group, has stepped in to create, curate, and host live events as well as immersive experiences.