Trust has become the crisis CEOs can’t ignore at Davos, as new data show 70% of people turning more ‘insular’

Everywhere you turn in Davos, Switzerland, this year, people are talking about trust. And there’s no one who knows trust better than Richard Edelman. Back in 1999, Edelman was on the cusp of taking over the PR firm founded by his father, Daniel. Spurred by the 1999 WTO protests in Seattle, he decided to try to measure the level of trust in nongovernmental organizations compared with business, government, and media. Edelman surveyed 1,300 thought leaders in the U.S., U.K., France, Germany, and Australia...