Chubbies cofounder Kyle Hency is back—his new startup Good Day just raised $7 million in seed funding

Kyle Hency started Chubbies in 2011 with three Stanford friends as a fun, weekend‑and‑beer‑vibe shorts brand.

The irreverent direct-to-consumer clothing brand—one popular item was a tear-away pair of shorts with a speedo-style bathing suit underneath—”was objectively maybe a bad idea,” Hency says, half joking. Nevertheless, the company caught fire—revenue went from $1 million to $8 million. And when Chubbies was acquired by Solo Stove in 2021, it marked a rare retail exit just as the direct-to-consumer boom began to collapse.