How Strava ran toward a comeback and set its sights on an IPO

We’re now in double-digit January, and there’s no time of the year when more people are thinking about exercising.

Thinking about exercising, of course, does very little. The trick remains actually running, cycling, or doing jumping jacks consistently. But motivation and stick-to-itiveness are tricky, Justin Shields, founder of LA’s Venice Run Club, knows better than most. Starting from zero in the pandemic, Shields has seen his Wednesday summer runs grow to more than 500 people, even...