Rivian CEO says midprice EV sales are still 50% Tesla: ‘That’s not a reflection of a healthy market’
It’s not that Americans don’t want electric vehicles, according to the chief executive of American EV-maker Rivian. It’s just that they don’t have many good options.
At the Fortune Brainstorm AI conference in San Francisco earlier this month, Rivian CEO RJ Scaringe pointed to the scant choices consumers have in picking a midprice EV, noting that Tesla has continued to dominate sales, making up about 50% of the market share, with few other competitors making an impression.
“That’s...