Candy inflation has spooked so many consumers almost 80% say they’re forced to scale back how much to buy for Halloween
Don’t look now, but high prices might be sucking the sweetness out of Halloween. According to a survey by Shopkick and Trax, while excitement for the holiday is as high as ever, rising costs have shaken shoppers’ candy budgets.
In fact, 86% of consumers noticed seeing candy prices increase, while 79% said they had scaled back on how much they spent overall because of it.
Of the 6,000+ shoppers surveyed, 83% said they’re capping their candy spending at $100, while 69% plan to...