Gen Z content creators are bringing in millions from their side hustles—and questioning the need for a college degree

• Recent studies show that unemployment rates for men aged 22 to 27 with or without college degrees are nearly identical. Younger generations are also finding it harder than in previous years to secure jobs, so they are turning to content creation. Fortune talks to a professor about how to build a successful career as a content creator without a traditional college path.

When Gen Alpha dreams about the future, fewer and fewer are imagining the white lab coat or briefcase wishes of their parents.