The best way to manage gamer unease about generative AI in video games is ‘to be direct about it,’ says one developer 

The use of AI is one of the most controversial subjects in the gaming industry. On the one hand, developers are increasingly turning to the new technology to help them generate content: One in three developers are starting to use generative AI, according to a survey earlier this year from the Game Developers Conference. 

Yet the subject of AI draws a fierce social media backlash, as both gamers and some developers decry the use of such tools as inauthentic and anti-consumer. The GDC’s...