She played for three WNBA teams. Now she oversees $724 million in Wendy’s sales for the largest franchisee operator in the U.S.

– Slam dunk. This weekend, the world’s best women’s basketball players will match up in Indianapolis for the WNBA All-Star Game. For the league’s stars, the weekend and the hype around it is a sign of how far the sport has come and how much opportunity there is for a top player today.

But 85% of the league’s players aren’t chosen as All-Stars—and despite the growing sponsorship opportunities in women’s sports, many players still must figure out what comes after their professional careers.