The Rise of the Everyday Millionaire, or the EMILLI

In a world where headlines often focus on the ultra-wealthy, a quieter but also profound shift is under way: the rapid ascent of the “Everyday Millionaire,” or EMILLI.

According to the 2025 edition of the UBS Global Wealth Report, this group—defined as individuals with assets between $1 million and $5 million—has grown from a niche segment to a global economic force, reshaping the landscape of personal wealth and investment.

A Fourfold Surge Since 2000

At the dawn of the millennium...