WPP names Microsoft executive Rose as CEO in turnaround push

WPP Plc has named Microsoft Corp. executive Cindy Rose as its next chief executive officer, replacing Mark Read, as the advertising group looks for ways to restart sales growth and win new customers. 

Rose, 59, will take on the role leading the advertising group beginning Sept. 1, the company said in a statement on Thursday. Rose is currently chief operating officer of Microsoft’s global enterprise business and has previously held roles leading the company in Western Europe and the UK.