How to remember names, from a top CEO coach

In coaching hundreds of executives over the years, a few questions come up again and again. Recently the CEO of a large company in the Midwest noticed during a training that I greeted a new group, asking each person their name, and was able to remember all 50 of them. He asked what my secret was. Below, I’ve laid out how anyone can get better at something most of us struggle with.

Tip #1: 80% of it is effort. Just raw effort. You’ve got to brute-force the problem. Like most progress in life...