Big brands are pulling out of Pride. Here’s how their involvement has changed over the years

If you’ve noticed fewer rainbow logos decorating social media this month than in Junes past, you’re not imagining it: some corporations have rolled back their public support of Pride following President Donald Trump’s executive order to end diversity, equity and inclusion (DEI) programs within the government.

A Gravity Research poll of corporate executives reveals 39% of companies plan to decrease their engagement with Pride-related engagements, including leaders in the Fortune 500 and Global 1000.