How Amazon and Walmart’s retail dominance could be disrupted by ChatGPT and Perplexity

Scot Wingo knows a thing or two about e-commerce disruption. A dozen years ago, the longtime entrepreneur rode an earlier online shopping boom to an IPO for one of his previous software companies, ChannelAdvisor.

Now, he’s onto another e-commerce bet for the AI age after spending much of the past decade launching and running an on-demand car service business. His new company, ReFiBuy (an abbreviation of research, find, buy),  aims to build software that helps consumer brands and retailers...