The CEO of a Gwyneth Paltrow-backed $55 million startup went zero waste—she ditched body wash, coffee to-go, and disposable diapers for over 2 years

• Sarah Paiji Yoo, the cofounder and CEO of Blueland, went zero-waste for two and a half years—reusing cloth diapers and ditching body wash—before she realized her impact was “minuscule.” She wanted to go bigger with her passion and launched a $55 million sustainable cleaning products company backed by Gwyneth Paltrow and Justin Timberlake.

As each summer gets hotter and microplastics run through our rivers, more people have become conscious of how they can live more eco-friendly.