At FIFA’s Club World Cup, the real prize is America’s attention

• The U.S. will host the newly formatted, 32-team FIFA Club World Cup, with soccer teams from every continent. Club executives from FC Internazionale Milano, Borussia Dortmund, and Juventus FC told Fortune they saw the tournament as the rare chance to play competitive matches in front of American audiences that they’re eager to turn into loyal fans.

As the first-ever FIFA Club World Cup kicks off in Miami on Saturday, players and coaches will compete for a glittering gold trophy of interlocking, spinning circles.