She helped build Disney’s theme park database. Now Sheila Jordan is leading a $38.5 billion Fortune 500 giant’s digital transformation efforts

– Tech transformation. In 1990, Walt Disney World didn’t have a centralized database of its millions of theme park visitors. Sheila Jordan, who joined the legacy entertainment company that year as a VP of marketing and sales finance, saw a moment for growth—Disney’s and her own. Identifying that business opportunity helped her become SVP of Destination Disney, where she brought a CRM, or Customer Relationship Management, system to the company.

Fifteen years of guest experience later...