Mattel taps OpenAI to help it design toys, other products

Polly Pocket may one day be your digital assistant.

Mattel Inc., the maker of Barbie dolls and Hot Wheels cars, has signed a deal with OpenAI to use its artificial intelligence tools to design and in some cases power toys and other products ​based on its brands.

The collaboration is at an early stage, and its first release won’t be announced until later this year, Brad Lightcap, OpenAI’s chief operating officer, and Josh Silverman, Mattel’s chief franchise officer, said in a joint interview.