Why e.l.f. Beauty’s CFO sees $1B Rhode acquisition as a strategic innovation move

Good morning. During uncertain times, research shows it’s more effective for companies to pursue emerging growth opportunities than to simply protect the status quo. For e.l.f. Beauty, that includes making bold moves to drive growth through M&A.

The multinational beauty company announced this week that it will acquire model and entrepreneur Hailey Bieber’s Rhode lifestyle brand for about $1 billion, paying $800 million in cash and stock at closing, plus an additional potential earnout...