Brawny triples down on the paper towel wars with a new 3-ply option—and it’s giving out free house cleanings

• Brawny is launching three-ply paper towels. The paper towel market is expected to hit nearly $9 billion within five years. To promote the new brand, the company is offering free house cleanings in three markets.

Paper towels aren’t just a staple of every kitchen. They’re an increasingly large business category. Now Georgia Pacific is looking to increase its footprint in the field.

Brawny paper towels, a GP holding, have upped their strength and absorbency, launching...