Exclusive: PillPack’s founders and an Amazon colleague launch General Medicine—a ‘one-stop’ online shop for medical care

When PillPack founders TJ Parker and Elliot Cohen held discussions with both Walmart and Amazon about selling their online pharmacy startup in the late-2010s, the entrepreneurs both envisioned a future where people could shop for medical care online as easily as they shop for everything else.

At Amazon, where they each worked for several years after they sold PillPack in a $1 billion deal despite deep discussions with Walmart, they made some progress but didn’t fulfill their complete vision before leaving the tech giant in 2022.