Tesla brand damage revealed: Consumers rank its ethics and character near the very bottom of new Axios Harris poll

• Americans are viewing Tesla in an increasingly negative light, according to an annual survey. Even scandal-hit UnitedHealth Group and the UK oil company behind the Deepwater Horizon catastrophe are viewed in a better light.

Evidence is mounting that Elon Musk, widely viewed as the most successful entrepreneur of his generation, is inflicting serious damage to the image of his companies.

On Tuesday, a new Axios Harris annual reputation poll showed that Tesla has...