Target foot traffic is still down after 3 months in the fallout of dismantling DEI and subsequent boycotts

Target’s foot traffic fell for the third consecutive month since it rolled back its diversity, equity, and inclusion (DEI) initiatives, but it ended an 11-week slump with two consecutive weeks of modest gains.

Foot traffic was down 3.3% YoY in April, following dips of 6.5% in March and 9% in February, according to data from Placer.ai.

The retailer’s weekly slump began in the first full week after its January 24 announcement that it was eliminating its DEI program, but it finally...