Searches on Safari dipped for the first time in 22 years, Apple’s Eddy Cue admits, and it’s because more people are using AI instead of Google
- There may be a big change coming to iPhone search features as users know them. Apple senior vice president of services Eddy Cue said in a testimony the company is considering revamping Safari’s search feature to incorporate more AI features. For the first time in 22 years, Apple saw a decrease in Safari search volumes, with Cue blaming an increase in AI searches.
Google may be at a crossroads on the future of its search engine as AI becomes an increasingly popular and convenient means of finding information.