Inside the Lyft CEO’s plan to capitalize on the boomer economy with 4 main features

Lyft CEO David Risher recalls the tough conversations with his late mother about the realities of aging. 

“One of the most unpleasant conversations I ever had with her was, ‘Mom, I think it's time for you to turn over the car and keys,’” Risher tells Fortune.

His personal experience—coupled with the demographic shift where 80 million people are expected to be 65 and older by 2040—pushed the CEO to consider how the multi-million-dollar rideshare company can better serve older adults.