Inside the Insight Partners mafia that has taken over New York venture capital—and the $90 billion firm’s unique approach to software investing

As Insight Partners celebrates its 30th anniversary, you’d be hard-pressed to find a more influential venture firm that calls New York its home. Union Square Ventures created the blueprint for early-stage venture out of NYC, Tiger Global may earn the claim of infamy due to its 2021 spending spree, and Thrive Capital is quickly becoming a dynasty. But Insight, with its $90 billion of assets under management and army of software investors, has left an indelible footprint on New York—and the world’s—tech scene.