QVC CEO downplays tariff panic with silver lining, saying ‘all retailers are experiencing this together’ and the levies ‘shouldn’t preference’ one company over another

• QVC may have to change suppliers and prices to adapt to President Donald Trump’s tariffs, but those changes will not fundamentally change its business, according to CEO David Rawlinson II. The boss told The New York Times one silver lining of navigating tariffs is that all retailers have to confront them.

If there’s any consolation to President Donald Trump’s steep tariffs that have rocked the markets and spurred recession fears, QVC CEO David Rawlinson II suggested he may have found it.