J.Crew grew new customers by 10% with its USA Swimming collaboration. Now it’s heading back to the Olympics with U.S. Ski and Snowboard
Good morning! College presidents convene on a challenging political climate, Revolut’s U.K. CEO wants to go global, and J. Crew gets into skiing.
- On the slopes. When J.Crew partnered with USA Swimming last summer on a collection ahead of the Paris Olympics, the retailer was blown away by the response. It saw a 10% spike in new customers and a double-digit increase in website traffic, and added a second collection to meet demand.
Those results convinced J.Crew Group CEO Libby...