AMD has a new marketing chief, Salesforce's former president and marketing boss, and he's all in on data centers and AI

Ask any long-term PC tech enthusiast or hardware journalist what they think about AMD, and you'll probably be met with endless praise for its products and engineering know-how. Prod them for the negative aspects, and they'll probably grumble about its marketing decisions, but perhaps that's all set to change, as there's a new bod in charge, freshly poached from Salesforce.

When I say 'freshly poached', I really do mean that, because Ariel Kielman was listed in Salesforce's executive team as recently as yesterday.