Embark's CEO says they couldn't compete 'with the likes of EA and Activision' head on so they had to 'change the way games were being developed'

Embark Studios currently has a pretty good track record with the games it's released so far. Launching The Finals in 2023 and then Arc Raiders last year, the devs have done impeccable work and delivered some truly memorable games. It seems like a lot, especially for a smaller and relatively new studio, but in truth competing in the big leagues is something the devs had been preparing for for quite some time.

"To start a new studio from scratch and to compete with the likes of EA and Activision and others...