PUBG creator Brendan Greene swears his infinite, mega-ambitious digital universe isn't like all the others: 'I want to build a metaverse because I don't think anyone else is'

PUBG's creator, Brendan Greene, has been tinkering away at his next next project for a while now with his homegrown studio, PlayerUnknown Productions. Called Project Artemis for the time being, it's a procedurally generated Earth-sized world simulation… thingy.

If it sounds like I'm being vague, it's because Greene's not keen on putting it into defined boxes, either, as he told our own Christopher Livingston in March last year: "I don't want to classify it as a game … I'm sure there will be gameplay elements.