FTC comes slamming down on a website as its new rules to create 'truthful and accurate reviews' take effect

The chances are if you've ever done your research on an item online, you have checked out consumer reviews. It's a good way of ensuring what your average person thinks of an item but, as a recent FTC case shows, it can be easily manipulated. 

The FTC has announced a new crusade to stomp out bad, bought or manipulated reviews. The US agency has most recently taken aim at Sitejabber, a site that uses AI to aggregate consumer scores for websites to inform consumers of reputability. 

The...