India’s love affair with SUVs continues, accounting for over half of the country’s car sales in 2024. This growth is fueled by the demand for versatile vehicles that can handle both city commutes and occasional adventures. However, considering India’s dense urban areas, a new breed of compact SUVs, the “micro-SUVs,” has emerged. In this space, currently dominated by just two players, the Hyundai Exter, and the Tata Punch, the Exter seems to be struggling to find its footing.
The sales figures paint a clear picture.