TikTok’s policy for AI ads isn’t working

Samsung, like many companies using generative AI in their advertising, hasn’t placed an AI label on several videos shared through its TikTok accounts, and the fine print doesn’t always contain the answers. | Image by Samsung

I've been struggling to tell whether the ads appearing in my TikTok feeds have been made with generative AI tools. As someone who spends a great deal of time scrutinizing images and videos for the usual "tells" that something was synthetically generated, some of the promotions...