Much ado about protein

Why is my local Target selling protein powder in the tampon aisle? An investigation.

This is Optimizer, a weekly newsletter sent every Friday from Verge senior reviewer Victoria Song that dissects and discusses the latest gizmos and potions that swear they're going to change your life. Opt in for Optimizer here.

Wellness crazes come and go, but protein is forever. At least that's how it feels as the algorithm subjects me to the latest protein-related wellness trend: a video of a gym...