Amazon Prime Video’s ad-free plan is getting a price hike

Amazon Prime Video is raising the price of its ad-free plan in the US and adding several new features. Starting April 10th, Prime Video's ad-free tier will cost $4.99 per month instead of $2.99, and include "exclusive" access to 4K/UHD streaming.

The price increase comes two years after Amazon switched all users on Prime Video - which comes as a perk with a standard Amazon Prime subscription - to an ad-supported plan and began charging extra for commercial-free streams. Now, the streamer is calling its ad-free tier Prime Video "Ultra...