Who’s who and what’s what in TVs in 2026

Each TV company has its own distinct personality and direction. These change over the years, with new technological breakthroughs or at least new business deals. New aspirations shake up the natural order. This year, for example, nearly every company has decided to make and heavily promote RGB LED TVs. Some of them, like Hisense, seem like they're doing it because they want to. LG's making one too, but it's clear the company's heart still lies with OLEDs. Are RGB LED TVs the next big thing? Who knows!