Pioneer Sphera is bringing Dolby Atmos in cars to the people

The Pioneer Sphera can be installed into a single-DIN space in your dash.

I fully believe that once someone hears Dolby Atmos music in their car, they won't want anything else. The sonic envelopment turns your car cabin into an immersive, engaging experience. Every time I hear a demo - be it in a Rivian, Cadillac, or Mercedes - it leaves me energized and excited. But up to this point, Dolby Atmos has only been available in luxury vehicles that have a whole array of speakers.

Pioneer is changing that with the Sphera...