L’Oréal’s latest flat iron uses infrared light to make hairstyling much faster

The Light Straight maxes out at 320 degrees Fahrenheit. | Photo by Victoria Song / The Verge

Hair gadgets have become increasingly popular over the last decade. Hair dryers, curlers, steamers - you name it, there's probably a TikToker shilling for the latest hair gadget that will totally revolutionize a hair routine. Even so, I was excited to get a demo of L'Oréal's Light Straight at CES 2026.

It's an extension of the tech that L'Oréal introduced at CES 2024 with the AirLight Pro hair dryer.