Sora is showing us how broken deepfake detection is

C2PA has merit, but it isn’t enough to protect online users from being misled by OpenAI’s deepfake factory.

OpenAI's new deepfake machine, Sora, has proven that artificial intelligence is alarmingly good at faking reality. The AI-generated video platform, powered by OpenAI's new Sora 2 model, has churned out detailed (and often offensive or harmful) videos of famous people like Martin Luther King Jr., Michael Jackson, and Bryan Cranston, as well as copyrighted characters like SpongeBob and Pikachu.