Peacock is raising its prices by $3

A subscription to Peacock is about to cost more. NBCUniversal announced on Thursday that it’s raising the price of its ad-supported Peacock Premium from $7.99 to $10.99 per month, while its ad-free Premium Plus plan will go from $13.99 per month to $16.99 per month. News of the price hike was first reported by Vulture.

For new customers, the price increase will go into effect on July 23rd. Existing subscribers will see the hike on or after August 22nd, depending on when their next bill is.