Here comes the AI sponcon

Social media is filled with an endless supply of people selling things, from Shein try-on hauls to health supplement and gadget product placements. Influencer marketing disrupted traditional advertising, creating an army of living room salespeople pumping out content meant to entice strangers at scale — and tech companies’ vision for the future includes more automation.

TikTok announced today it was adding new capabilities to Symphony, the company’s AI ads platform it launched in 2024.