Why Microsoft has created its own print magazine

Of all the many ways Microsoft could mark its 50th anniversary, I wasn't expecting the software maker to launch a magazine. "It's our answer to a timely question: How do we earn trust and hold attention in an age of scroll and skim? How do we create Signal in a world of noise?" asks Frank Shaw, Microsoft's chief communications officer.

Microsoft's response to a world of people doomscrolling on X and TikTok is a print magazine that you can thumb through in peace and quiet. The first issue of Signal is 120 pages with a focus on AI...