The ‘HBO’ is coming back to Max

Warner Bros. Discovery is changing the name of its streaming service back to HBO Max. During its Upfront event on Wednesday,  the company announced that it will rebrand Max this summer, a change HBO head Casey Bloys said “better represents” its offering.

HBO Max launched in 2020, but Warner Bros. Discovery relaunched the service three years later, filling it with content from its other properties, like Discovery, TLC, and HGTV. As part of the relaunch, it renamed the service to just “Max”...