Roku snaps up X Games streaming rights
Skateboarder Carlos Ribeiro during X Games Ventura 2024. | Photo by Ronald Martinez/Getty Images
Roku got the exclusive US streaming rights to next year’s X Games Aspen and a “soon-to-be-announced” X Games event in the summer, the company announced on Wednesday. Both events will air on Roku’s free 24/7 sports channel as the service continues its push into live sports.
Though the X Games were founded by ESPN in the ‘90s, the sports network sold majority ownership to MSP Sports in 2022.
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