Tech CEOs want to replicate Tim Cook’s Donald Trump playbook
Tim Cook and then-President Donald Trump, speaking to the Press in Austin, Texas in 2019. | Photo: Mandel Ngan / AFP via Getty Images
Apple CEO Tim Cook managed to forge a personal relationship with Donald Trump during his first Presidential term that other tech firms struggled to replicate. Now, others are trying to follow his template, says a Wall Street Journal report today.
Cook used direct appeals to influence Trump’s 2017 tax policy and to get him to dial back his 2019 tariffs in ways that benefitted Apple.
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