Max is getting ready for its own password-sharing crackdown

Max will kick off its password-sharing crackdown over the next few months with “very soft messaging” surrounding the change. During Warner Bros. Discovery’s Q3 earnings call on Thursday, chief financial officer Gunnar Wiedenfels said this initial rollout will be followed by more progress in 2025 and 2026.

Wiedenfels called password sharing “a form of price rises,” as the company is “asking members who have not signed up, or multi-household members to pay...