Netflix’s ad tier hits 40 million users

Netflix’s expansion into an ad-supported model seems to be a hit. Today, at its 2024 upfront presentation, the streamer said that it now has 40 million monthly users on its ad-supported tier globally. That’s up from 23 million earlier in the year; it took six months for the option to hit 5 million users after it launched in 2022. As of April, the service had a total of 270 million subscribers across all tiers. Netflix also said that, in regions where ads are available...