Roku plans to start showing video ads on your homescreen
Illustration: The Verge
Roku has a plan to boost ad revenue. The company will start showing video ads on your homescreen at some point. Roku CEO Anthony Wood told investors during the company’s earnings call last week that the company will put the video ads in the “premier video app we called the Marquee” where static image ads live now.
It sounds like Wood is referring to the box on the homescreen that sits to the right of your Roku apps, which hopefully means the video ads won’t be full-screened.
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